Atown storefront by Laura Dooley

The stretch of Burnet Road between 2222 and North Loop is fast becoming my favorite part of town. There are unique places to eat, drink, dance, exercise, and paint. I’ve been anxiously watching the space at the corner of Burnet and Shoalmont, wondering what new Burnet treasure was taking shape. Now that “Atown an Austin Lifestyle Store” has opened, a cool new boutique has been added to the ranks. The bright orange exterior promised something special inside, and when it opened last month, I was not disappointed!

The first thing you notice when walking in to Atown is the size of the store. If you’ve been in Allandale for a while, you might remember Cierra, the rustic furniture store formerly in this location. Atown has taken over the space in a big way, filling four rooms with a variety of unique finds.

Inside Atown On my first visit, I was warmly welcomed by Jenni Charles. She’s the store manager, and explained that the store is owned by the same local folks who own Blue Elephant boutique and The Beauty Store Salon and Spa. Jenni told me that Atown “caters to the Austin lifestyle as a whole.” Exploring the four spacious rooms, you’ll notice that potential birthday, anniversary, housewarming, baby shower, and “just-because” gifts are abundant.

Once you’ve made your gift selection and had it gift-wrapped (complimentary!) you can consider buying something cool for yourself. There’s a ton of fun jewelry; I was intrigued by the chunky, funky bracelets and simple silver strands. There’s a wide selection of women’s clothing, including pretty dresses, tees, and skirts. There’s a smaller selection of menswear, but Jenni said that’s an area that, along with home goods, she’s looking to expand.

“Buy Local” is a common catchphrase these days, and to that end Atown does not disappoint. The store carries locally-made clothing, jewelry, stationery, soap, hair clips, paintings, notebooks, and photographs. However, in addition to the local goods, you’ll also find well-known national brands on the shelves.

In this heat, you might think twice about getting out to shop in the afternoon. It’s worth it at Atown, though; a complimentary cookie and glass of wine might convince you to stop by.

There’s a grand opening event planned for the evening of Friday, September 9 from 5:00-9:00 p.m., and it sounds like it’ll be a blast. Tacos, ice cream, cupcakes, and adult beverages will be offered, and there will be a DJ and hairstylist on site.

If you can’t make it that night, stop by on the third Wednesday of the month for one of their “Shop and Listen Local” events featuring live music.

Welcome to the neighborhood, Atown!

Atown an Austin Lifestyle Store
5502 Burnet Road
(512) 323-2533
Monday-Saturday, 10 am -8 pm
Sunday: 12 noon – 6 pm